There are many good reasons to advertise frequently. Does that mean you have to spend a fortune? Not necessarily. There are a few tricks you can use to get the frequency you need at a low cost.
1. Make your ad as small as possible. Small ads cost less.
2. It's better to schedule your ads to run all at once than spread them out. People will never remember when they don't see your ad, only when they do. If they see your ad a lot in one week, they're going to be under the impression you advertise all the time because they won't remember NOT seeing your ad other weeks.
3. Take advantage of any frequency programs your newspaper offers. And definitely sign a contract -- don't run ads under the open rate.
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