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Basics of Advertising - Making a Plan

posted Mar 05, 2012 05:10:38 by JamesDoan
Why take time to develop an advertising plan. Why not just create a graphically pleasing ad? Because even the most creative advertising can't help your business if you don't have clear goals. Clear goals result in simple, persuasive advertising.

A successful campaign will tie together real benefits with entertainment value. Keeping it simple requires a clear-cut plan.
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