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Basics of Advertising - Following Your Plan

posted Mar 20, 2012 03:59:07 by JamesDoan
Your advertising plan will determine many important graphics decisions, such as logo design. A well thought out plan helps you establish what you want people to think of first when they see or hear your name. An effective logo and company signature can establish a posaitive impression of your company in your customer's mind.

If you are trying to change your company's direction and image, the most immediate way is by updating your logo and colours. You may find that different graphics techniques are required in order to keep custmoers as opposed to attracting new ones.
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