Advertising plans help you see your options for possible promotions and how to coordinate your efforts. As an example, you might include brochures, coupons and newsletters in your product packaging. Or you could create posters and signs along with your ad campaign.
How you select your media for each promotion is determined by how your prospects find and buy your products. The best way to reach customers may be by banners and direct mail. Then again, newspaper ads may be the first place they look.
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